Artist & Event Management

The music business is constantly evolving.
Let us help you grow organically.

Where creativity meets strategy

Vanya Pavlova

My relationship with music started with the Beatles.

When my father first brought home their record in post-socialist Bulgaria, I immediately fell in love with the world of music. I became determined to learn everything I could about the theory of music. As a teenager, I fell in love with the eclectic sound of electronic music. I became an enthusiast of different underground house and techno producers, as well as rock and soul artists and bands.

My passion led me to co-found, a streaming service platform for electronic music radio stations, which went on to achieve considerable success across Europe.

Throughout my thirteen years with, I helped emerging artists establish themselves and forged fruitful relationships with a network of professionals. I worked on many social media campaigns, organised music events, and produced radio shows while gaining a deep respect for artists’ creative processes.

My love and knowledge of the music business evolved into a passion for helping artists achieve recognition and success. Determined to take my passion for music even further, I gained qualifications in event management, PR and social media from the Fitzwilliam Institute. I also have a degree in Music Industry Management from the esteemed London College of Creative Media in London.

Now, as the founder of Organic Management, I am dedicated to helping artists navigate the ever-changing landscape of the music business. I am here to provide guidance, advice, and support so that you can focus on what you do best – making music!